British street gets bubble wrapped

by Chris Hughes

This has to be one of the most strangest and craziest publicity stunts I have ever seen. An insurance company came up with an advertising campaign which wrapped an entire UK street in Bubble wrap. The cars, houses, bikes, trees, pavement were covered in the plastic wrapping. Even a skip and all of its contents were wrapped up in the bubbly stuff.

The street used was Somerville Road, Worcester, which is rated by the insurance firm as one of the most accident prone streets in the UK.

A total of 1500 square metres of bubble wrap packaging material was used, but the company says that this will now be donated to Oxfam for wrapping.